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Useless websites #158

Useless websites #158

SendSocial promises to send anything to anyone, without needing an address. They suggest that you could use it to send gifts to Internet friends of yours, when all you know is their Twitter address.

How does SendSocial do this? By asking said Twitter person for their address, and then sending you a label to stick on your package. A courier then picks up said parcel, and delivers it to the mysterious Twitter person. And they charge £4 for a parcel weighing less than 2kg (which, to be fair, is slightly cheaper than what the Royal Mail charges).

It’s lucky that you can set up websites and company ideas for not much upfront cost, since it’s doomed to failure for the simple fact that if a person on Twitter didn’t want to reveal their address to a Twitter follower, they’re hardly like to entrust said address details to an anonymous company instead.

But hey, don’t take my word for it. Try it out. Send a random Santa present to my Twitter address 😉

The moment the Internet jumped the shark

The moment the Internet jumped the shark

When marketing and the net collide…

When marketing and the net collide…

Viral Marketing

Originally uploaded by Mark McLaughlin.

Picture the scene. You’re part of a guerilla marketing team dedicated to finding out new ways to promote a killer-virus movie. Thus, someone has the bright shiny idea of spraying biohazard signs all over London. Great idea, full marks.

But how do you tie in the biohazard sign with the movie? Ahaaa, you say, you’ll stick a web address at the bottom of the biohazard sign. This will signify to one and all that it’s not a *real* biohazard – because heavens to Betsy, sticking a real biohazard sign in London would just cause panic amongst the populace.

Two ever-so-tiny flaws with this plan:

1. Spraying isn’t exactly pollution or health-risk free, y’know. Plus, who’s going to clean it up?

2. Someone on the marketing team forgot to knock heads with someone on the web team, and erm… actually buy the web domain in question. So take a look at what actually does…

Why can’t I get a job on a web marketing team? Please? I know web and I know marketing!

PS: Really looking forward to seeing this film! Although did it need a sequel?

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