Yahoo! Ping Pong-23

Originally uploaded by Ping London

(In other words, great, you got sponsorship, where’s the return?)

Across London, ping pong tables have sprouted up to encourage Londoners to have a go at ping pong/whiff whaff. All nicely decorated with the various sponsors’ logos, including Yahoo!

Accompanying these tables are some leaflets about the Ping London project, which also – of course – encourage you to share your participation, by using Facebook, Twitter, YouTube or maybe even Flickr

Note that of those four websites, only one belongs to Yahoo – one of the main sponsors.

Surely a major dotcom company, upon committing some sponsorship money to a project, would want their websites or services to be promoted – perhaps Buzz or Pulse – alongside the rest of the web offerings?