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Foursquare branches out…

Foursquare branches out…

While walking through West London, I got a sneak peek at Foursquare’s new expansion plans …

Foursquare

I wonder how many points one gets for checking in there… 😉

FourSquare in the UK – finally there’s a use. Oh.

FourSquare in the UK – finally there’s a use. Oh.

Like many people who use FourSquare, I often wonder if there’s actually any point to checking in to a location, aside from point scoring and the fact I’m usually bored at a bus stop.

American friends of mine tell of strange legends whereby if you show you’re a Mayor at certain locations, the staff there look kindly upon you and give you a bonus. But I thought that’d never come here.

Until I heard that the West12 Shopping Centre in Shepherds Bush is offering a free SuperShake to the Mayor of that location in any one week. They’re incredibly active on the social media front, what with having a Twitter feed and a Facebook page.

Unfortunately, social media can only go so far. The reality of the West12 Shopping Centre is that it was a slightly dowdy and dying shopping mall even before the heavy big-guns of Westfield moved in opposite. There’s a gym, a supermarket, a cinema and a pub but most of the units are to let and there’s nothing there to draw people in aside from for the basic needs of the week.

So how are companies in the UK actually using FourSquare? Or is it doomed to go the way of the even more pointless Twitter game Spymaster, which at one point everyone seemed to be playing until they all realised it was useless and had no end goal?

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