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Goodbye Dixons ?!

Goodbye Dixons ?!

When the Dixons Store Group bought Currys back in the last century, I wisely said to myself that it wouldn’t be long before the chav-esque brand of Currys would disappear from Britain’s high streets and be replaced by the slightly-upper-class-chav-esque brand of Dixons.

Fortunately, I wasn’t blogging in those days since I’d have to eat my words with the news that all the Dixons stores in the UK are to be re-branded to Currys.digital. The idea apparently being that we would all go online to buy our electronic goods instead, leaving Currys to sell the white-goods to the non-broadband-savvy.

This is interesting news, except for one huge flaw. I’m obviously broadband-savvy. but yet, when I find myself in times of trouble (like every 30 seconds these days) I like to pop into Dixons, just to gaze in wonder at all the electronic gadgets that would bring joy to my miserable existence for precisely 17.5 nanoseconds. And then if I was going to buy one, I’d look a darn site more seriously at the big-screen TVs, how they look in the real world etc.

It’d be a huge shame if all that were to go.

1 Comment

  • And Currys.digital is a dog's dinner of a name. I want to know what executive came up with it, and was it after a hard night snorting powder off toilet seats because, clearly, someone was on serious drugs to come up with such an awful brand name! x

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