This is the thing. I’m a (reasonably) ethical consumer. My energy comes from green suppliers, I try not to drive, and I use Ecover. I don’t like using multi-national corporations, like Tescos and Microsoft. They make too much money. Especially Starbucks.
But … this is the thing …
I like their coffee shops. I like their coffees. I like their inoffensive quasi-community (without actually having any community) style which manages to be bland but slightly quirky and trendy at the same time. I know it’s all part of a ruthless clever marketing strategy and it’s a huge colossus which is stamping out small entrepreneurs and innovation in the coffee marketplace. But I don’t really care, I like it that much.
I could walk into any $tarbuck$ and feel utterly safe, relaxed and even slightly trendy with my thick white mug. I could die for a six-pack of frappucinos to take home and stick in my fridge. I even harbour a desire to start collecting $tarbuck$ mugs, and work as a barista in one asking whether you want chocolate sprinkles with your coffee.