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Think local, act global to sell hamburgers…

Think local, act global to sell hamburgers…

Welcome to McDonald’s Asian Pacific Islander Americans – i’m lovin’ it!

Well, at least McDonalds consider “APAs” a demographic that need selling to directly. Although from my brief observations in Hong Kong McDonalds (despite the fact there are perfectly gorgeous noodle joints round the corner) I’m not quite sure why McDonalds feels the need to advertise burgers to APAs directly.

Still haven’t eaten in one for nigh on 10 years. Then again, I have popped into a BK, Wendys, Subway…

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