You’d have thought that linking from a website to another website would be a basic principle in building websites. Even the BBC seems to agree – its’ latest Strategy Review states that “BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least double the current rate of ‘click-throughs’ to external sites.”
Except OFCOM, the commerical broadcast regulator, has reprimanded GMTV for essentially linking to another website from its’ main website.
During a broadcast, viewers were invited to apply for free gym passes via GMTV’s website. Once they got there, they were told to click through to moneysavingexpert.com to pick up the gym passes. Ofcom said this is effectively promoting Lewis’s business and breaches rule 10.3 of the broadcasting code which states products and services must not be promoted in programmes.