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How not to run an online competition

How not to run an online competition


There are many ways to run a competition on Facebook. Perhaps the way that the Orange Film Club did, isn’t the best one.

They posed a surprisingly difficult question (see a screengrab below the cut), but asked competition entrants to make their answers in the comments below. Being the mug I am, I did some fairly intense Googling, and thus became the first person to post the answer.

What did everyone else do? They quite sensibly copied my answer and thus within the hour you had 18 entries, who probably didn’t do the same intensive Googling that I did.

The kicker comes when they allocated the ticket – randomly, fair and square and within the stated terms of the competition – to someone else. When I’d done all the hard work! Bah!

It’s not just me with sour grapes – two random people who also entered have also said I should have gotten something!

The Facebook Orange Film Club competition

The Facebook Orange Film Club competition


  • The same kind of problem happens with Twitter competitions if the account in question doesn't follow everyone who follows them (many/most don't).

    So the entry mechanism tends to via replying on Twitter putting your answer in the public domain and immediately searchable.

    (That said, I won an Asus UL netbook a few weeks ago with precisely this kind of competition)

  • That's so lame. If you're going to ask for answers in the comments you should at least give the prize to the first person who answers.

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