I have been known to bemoan the current state of LCD televisions, in particular the way they just won’t let you control anything. I’ve got a Panasonic Viera type (bought cheaply, I might add) and it constantly adjusts the brightness/contrast for what it perceives to be the perfect picture. This is an “intelligent” feature you can’t switch off, which renders some PS3 games (like Grand Theft Auto IV) unplayable because the screen fades in and out so much. Bah.
So when I somehow managed to get an invite to a preview of LG’s new range of LCD televisions for 2008 in the plush environs of Fulham FC, I popped along and had a look. The presentation was a trifle odd, taking in topics such as LG’s unillustrious origins through to its (frankly terrible) tagline of Life’s Good.
Then it came to the television sets, all of which frankly looked gorgeous visually and design-wise – the Scarlet ones perhaps a little *too* gorgeous. Although they trumpeted the LG Slimline Scarlet (LG6100) as being the “world’s slimmest LCD TV with integrated digital tuner” – from my viewpoint, the difference in depth between that model and its bigger brother, the LG7000 seemed small at best. And how important is the thinness of a TV that you won’t be carrying around all the time?
Thankfully, all the TV sets had some rather good features – complete control over picture settings (plus an intelligent option if you do want the TV to do all the work for you), an easily understood user interface, and hidden speakers that project the noise to head-level, as opposed to down onto the floor.
On the connectivity front, some of the TVs had a USB port so you could access photographs and music from a shared drive – although not video as of yet. The LG7000 trumped this by sporting Bluetooth connections, so you could Bluetooth your mobile phone pics to the television – or don a pair of Bluetooth-connected headphones for wireless listening. The basic LG4000 sported a built-in DVD player.
There was also some discussion about the power consumption of these televisions, with LG emphasising their commitment towards reducing power consumption enough to grant all their TVs next year on/off buttons as opposed to stand-by ones. Plus, apparently, LG have the second highest number of televisions that meet the Energy Saving Trust‘s standards.
Conspiculously absent from any of the discussions was a mention of price – which is a shame, since that’s going to be one of the key factors especially in the credit-addled times we live in. Sure, I want an all-singing all-dancing LG7000 – but can I afford one?