The trouble with the world of the Internet is that everybody is now a publisher. Everyone can write what they want, and publish it – so EVERYONE thinks they’re a writer, or creator of content, and there’s no quality control. Thus, what has become more important than the ability to publish is the ability to write something that someone else “likes”, in the words of Facebook.
And finally, after 15 years of being on the Internet, this has kinda happened. (Well, it happened a few times for me in my early career, but not lately).