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Wired UK – take two…

Wired UK – take two…

A sample issue of Wired UK


Wired UK magazine

Originally uploaded by jovike

Back in 1994, Wired magazine tried to launch a UK version, working closely with the Guardian. Since I was barely in university, I couldn’t afford to waste precious money on such a future-looking magazine, so it came and went from my local newsagent but Jem Stone has kindly linked me to a fantastically grimly hilarious email about the trials and tribulations of Wired UK take 1.

Skip to today, and Conde Nast (the current publishers of Wired) have also announced plans to take Wired to the UK – to be edited by the Jewish Chronicle’s editor, David Rowan.

Not being part of the A-list (or even C-list) crowd of tech journalists, I can’t help but to wonder if it’s going to work second time around, just when the credit crunch is slowly being felt and the second dotcom boom is beginning to fade as a consequence. Besides which, I can only think of a couple of Brit-based tech journalists off the top of my head. And one of them only because she has a fantastically unique name.

There is a rising appetite for gadget magazines in the UK, already well served by the likes of Stuff and T3, but merging that with the internet era on a dead tree format? I’m assuming that TechCrunch UK and sites like it aren’t exactly burning up page impressions – and that’s on a free website.

But of course this gets back to my personal flaw in offering problems and reasons not to do something – but never to point out a solution.

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