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When marketing and the net collide…

When marketing and the net collide…

Viral Marketing

Originally uploaded by Mark McLaughlin.

Picture the scene. You’re part of a guerilla marketing team dedicated to finding out new ways to promote a killer-virus movie. Thus, someone has the bright shiny idea of spraying biohazard signs all over London. Great idea, full marks.

But how do you tie in the biohazard sign with the movie? Ahaaa, you say, you’ll stick a web address at the bottom of the biohazard sign. This will signify to one and all that it’s not a *real* biohazard – because heavens to Betsy, sticking a real biohazard sign in London would just cause panic amongst the populace.

Two ever-so-tiny flaws with this plan:

1. Spraying isn’t exactly pollution or health-risk free, y’know. Plus, who’s going to clean it up?

2. Someone on the marketing team forgot to knock heads with someone on the web team, and erm… actually buy the web domain in question. So take a look at what actually does…

Why can’t I get a job on a web marketing team? Please? I know web and I know marketing!

PS: Really looking forward to seeing this film! Although did it need a sequel?


  • Having been involved with these type of campaigns previously, I'd assume the 'paint' was actually a temporary vegetable dye designed to wear off after a couple of weeks' foot traffic.

    But getting the URL wrong is unforgivable…

  • Classic. You tried StumbleUpon yet? It's great fun and I was the first to Stumble that site. 😀

    Your itching to get back on the old web business again in't you? How much skiving can you get away with in your current job? 😉

  • I went to a Q&A session with Danny Boyle recently nd he didn't seem to think it needed a sequel either. I doubt, however, that he'd be saying that had he directed it.

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